The Aperol Spritz
Cocktail College
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Aperol Spritz: Cultural Journey and Iconic Cocktail
This chapter explores a nearly three-week trip to Italy that intertwines personal leisure with a deep dive into the Aperol Spritz. The speakers discuss its historical significance, cultural appeal, and evolving status within the cocktail scene, particularly highlighting its bittersweet flavor and visual allure. Additionally, they examine the impact of social media and marketing on the drink's popularity and the broader shifts in consumer preferences towards adventurous flavors.
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