206. Building an expertise business around a proprietary framework with Billy Broas
How to Sell Advice
How to Specializing in Email Marketing
I'm very much a foundational principles type of guy. Like I would see these funnels that people would build because they copied, you know, this funnel somewhere. But then the copy is terrible and the messaging is terrible. So none of that stuff matters unless you get this foundational stuff correct. And it's really benefited me focusing on these foundational principles and specializing in that. That then that can apply to everything. It's not going to go anywhere. You're horizontally quite narrow, right? Being copy or you know, you have an opinion on design, but that's not part of your framework. Yeah. Well, also you're vertically quite narrow, as well.
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