Inane Courage (with Adam Garcia)
Did I Do That?
00:00
I Love QSR the Quick Service Restaurant Industry Magazine
I love trying to look at that from the outside but I also love to use it as a lens to think about our field because like our field is all about reaching out to other people. For example at Starbucks they created their whole new own language around sizes so instead of small, medium, large or 8, 12, 16 ounces it's tall. Of course they do because that arc has gone past Starbucks. Because people become savvy and they're like oh I don't want to do that anymore. Like that's what happens when people become inundated and start to become familiar with brand language. It becomes the proper nonification of like a of a noun where you end up going to different coffee
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Transcript
