
"Nudge" Part 2: Mr. Nudge Goes to Washington
If Books Could Kill
The Importance of Nudges
The UK nudge unit is embedding sensors in stairs to encourage people to avoid elevators and make music with their feet. "I'm a fucking adult, involuntarily doing that scene from big every single time I walk up the stairs to my office," one employee says of piano stairs concept. The other option is that there is not a pre-programmed melody and you're just making awful noise as you walk down in the stairs.
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