The Database Market Is Frustratingly Big

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The global market for database software is $100 billion and it is growing at 10% per year. David Wheeler: The internet has not gotten faster at the rate that data storage has increased. He says when you have two things exponentially growing, it's hard to intuit the difference between those two things.Wheeler: It can still take six months to migrate all of your data into the cloud.

So, how DID an online book retailer end up building the infrastructure layer that powers the entire internet? (Or at least 39% of it, per latest market share data.) While many myths, legends, and some downright falsehoods exist, the real answer to that question deserves a full Acquired episode of its very own. So here it is: the story of Amazon Web Services. Who’s got the truth? Tune in and find out. :)

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