What Kind of Things Did You Learn From Being a Content Strategist?

WooCommerce was acquired by automatic shortly after I joined Woo. Most of what I did was work on our blog for store developers, which is the people using WooCommerce to create an online store who are selling physical or digital goods. Um, email segmentation was such a huge part of what we did and why we were so successful. So being part of that team really, really set me up for the knowledge that I have now at animals.