How to Maximize Profit in a Company?

Most of the time people's incentives have a lot to do with context and only a little bit to do with kind of management dictates. So most of the time, it's easy to conceptualize things as this is a straightforward principal agent problem. That assumes that there are these nicely defined objectives that you're trying to maximize. But we don't have a really good idea about how to define what our goals are.