Unlocking TikTok's Business Potential

Luke Thorburg joins the podcast to discuss the whirlwind world of TikTok marketing. He unravels the secrets behind leveraging TikTok's dynamic platform to catapult businesses from obscurity to spotlight in record time. With a blend of passion and pragmatism, he shares why investing in your team, product, and industry knowledge is more crucial than ever in the crowded arena of small media marketing agencies.

Key Takeaways:

• Start with organic on TikTok and scale with paid ads to posts that see huge traction.
• TikTok shops can be effective for products under $150, while higher-priced products may require more nurturing and a landing page approach.
• Media buyers need to shift their focus from targeting to creative and data-backed decisions to drive successful advertising campaigns.
• Investing in team, product, and knowledge is crucial for growth and differentiation in the competitive market of small media marketing agencies.
• Networking and connecting with others in the industry can be the difference an SMMA has over its competitors