Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market
London Real
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The Importance of Peer-to-Peer Connection in a Low Trust World
Levinkey: It's the peer-to-peer connection in a low trust world that leads culture to change. He says if one person in your neighborhood is driving a Tesla, the chances that they're next to our neighbor are going to think about driving a Tesla go up by a factor of 100. "It's this slow, organic thing that is way more frustrating than raising $100 million and blowing it on Super Bowl ads," he said.
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