2min chapter

The Art of Manliness cover image

A Surprising Theory on Why We Get Fat

The Art of Manliness

CHAPTER

Animated by Uncertain Cues

Scientists always thought that if the bell sometimes means dinner, like at i might druwel a bit, but if it reliably means dinner, that dog is going to druwl. Well, we found that's not true, it turns out, and this was some really interesting research done with rodents. The cue they would use was a little lever that was illuminated. It turns out that making a cue uncertain ramps up motivation. There's a very good reason for it. Because, in a state of nature, a loss means you might die. And i'll give you an example. A lot of people find this sort of conceptioally interesting, but it doesn't really, they don't

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