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Google's Ad Monopoly Unveiled
This chapter explores Google's exclusionary tactics in the ad tech industry, drawing parallels to historical monopolies like Standard Oil and Microsoft. It highlights the complexities of the online advertising ecosystem, particularly Google's dominance as both an ad exchange operator and tool provider, impacting small and large advertisers alike. The discussion also addresses legal implications, antitrust claims, and the nuances of auction manipulation, shedding light on the challenges to true competition in digital advertising.