Strategies for Success in Real Estate Agency

This chapter focuses on starting a mini-series on setting up an agency for success by attracting higher fees. It covers the importance of first impressions, training staff for phone etiquette, lead generation strategies, and engaging with potential clients over the phone while researching property details. The speakers discuss the process of booking and conducting property valuations, tailoring approaches based on client motivations, utilizing tools like Street Insights, and personalizing interactions with clients through pre-list packs.