Stephen Upstone discusses LoopMe’s focus on brands in-app
Marketecture: Get Smart. Fast.
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The Untapped Potential of Mobile Advertising
This chapter delves into the growing importance of mobile advertising and app integration, detailing brands' initial skepticism and eventual shift towards embracing these technologies. It highlights the potential of mobile apps to engage younger audiences and compares this evolution to the emergence of platforms like YouTube and social media advertising.
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