Sally Kohn: True value of the startup, probably 25 million. We don't know how much they make per year with that email newsletter. The great news about this is when you have a celebrity who has hundreds of millions of followers like Selena Gomez does or Serena Williams does. She says there could be an ability to add to it for a subscription and maybe even provide mental health services.Kohn: There's a great subscription opportunity here. I've looked at a lot of mental fitness apps. It is a real thing. And one of them might get paid between 10 bucks-a-month in better help.

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