079 - Why Branding Matters — with Stef Hamerlinck
The Futur with Chris Do
00:00
Navigating the Complexities of Brand Strategy
This chapter delves into the vital relationship between brand goals and customer needs, using Tesla's storytelling as a case study. It emphasizes the role of behavioral science in understanding customer perceptions and the necessity for brand strategists to adopt diverse methodologies in addressing brand challenges.
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