The Evolution of Amazon and the Birth of Yodley

This chapter traces the unexpected trajectory of Amazon's early days, reflecting on its humble beginnings as an online bookstore and its gradual expansion into various industries. It follows the speaker's personal journey from a prominent role at Amazon to launching Yodley, focusing on their desire for entrepreneurial freedom. The narrative further explores the challenges and innovations encountered during the initial development of Google Maps, illustrating the impact of digital services on the local advertising landscape.