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332: Audience Engagement Tips (PODCAST AUDIT: the Our Friendly World with Fawn and Matt podcast)

Podcasting Business School

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Is Your Podcast Title Holding You Back?

The title of your show could potentially be holding things back from a search engine perspective, but it could just be a minor tweak. People get really dialed into the name of their show. It's a part of their identity. But I think if people are searching for like a relationship based podcast, your show would probably pull up, but our friendly world, they may not get it. So we have to put our hat on and go, what would they search in the actual podcast players? What are podcasts listening or searching and podcast players? Not necessarily website stuff.

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