How I Built This with Guy Raz cover image

UNTUCKit: Chris Riccobono

How I Built This with Guy Raz

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The Power of Polarizing Advertising

This chapter explores a distinctive advertising campaign that uses a serious tone to promote untucked shirts, examining its polarizing effect on public perception. The discussion highlights how the campaign sparked notable reactions and parodies, ultimately enhancing brand awareness in the fashion industry.

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