Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors cover image

#14 The Art and Business of Online Writing: On Data Driven Writing and How to Reach 100 Million People | Nicolas Cole, Author

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

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How to Ghost Write a Book

I've just always been kind of fascinated by it. What does the business of ghost writing look like? Are you taking a percentage of the proceeds of the book? Is it a one time fee upfront? I mean, like everything you can structure it a bunch of different ways with digital press and books. But now I'm moving more and more into co-writing where my name is actually on the cover. And you actually want my name on the cover because I'm going to bring my audience and all of my stuff to it. So it's actually a win-win.

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