2min chapter

Spotify: A Product Story cover image

07: Spotify’s podcast bet

Spotify: A Product Story

CHAPTER

Product Statgy - Lesson Number One - Follow the Hackers

In germany, record companies also owned a lot of audio book rights. They started uploading their entire catalogue to the platform as music tracts. The users were consuming it despite the user experience which was terrible at the time. You can always find interesting and important information among the uses that challenge the limits of your product. If you see someone hacking your system, that could be an indication of a real unmet use or need. Instead of seeing them as breaking your product, listen, learn and let them lead you.

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