Engaging First Impressions in Sales

High velocity sales isn’t about rushing… it’s about precision, urgency, and clarity. In this episode, Mallika Sahay breaks down how to build a lightning-fast sales motion without sacrificing quality, trust, or control.

🎙 ACTIONABLE TAKEAWAYS:

• Use a product story early — Instead of saving the demo, introduce a product story on the first call to create momentum and shorten deal cycles.
• Track funnel-stage metrics — In high-velocity sales, monitor top, middle, and bottom funnel metrics closely to iterate quickly and stay on course.
• Rethink your sales motion — Don’t copy-paste your current process. Start from first principles and align every step with the buyer’s decision journey.
• Simplify pipeline reviews — Use just two key questions to assess deals: is there a real problem solver, and is there a clear path to closing?

MALLIKA’S PATH TO PRESIDENTS CLUB:

• Sales Development Lead & Founder of SMB Sales @ Segment
• Head of Sales @ Census
• Startup Sales Lead @ Apollo
• Chief of Staff & Product Manager

RESOURCES DISCUSSED:

• Sales Process
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• Things you can steal
• Save $50 on any 30MPC course with code “PODCAST”
• Free Sales Templates, Scripts and Guides