Richard Windsor: Why Legacy Automakers Are Sitting Ducks – It's The Software
Driving with Dunne
BMW
The driver would want, first of all, you want to know where you're going. We're not quite at the level where you can flip on YouTube videos and say, yeah, let's take a video while we're driving. BMW frets about E.W. and Mercedes and Ford and so on and so forth. They are competing against the smartphone. And if they don't win that or at least get an edge in somewhere, then digitally they will become irrelevant.
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