Ike: A lot of the content that we is a collective we make is a way for us. We want to put it out into the world because that's how we learn, you know, like almost metabolizing and then crafting it into a different package. And instead of feeling like, oh, i always have to be doing research, or you look chronically on line, yes, yes, it doesn't have to be on line. It can absolutely be off line a but the key thing is being a little bit more conscious about storing that information so you can refer back to it and recall it and massage it.