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S E45: Business Strategy - How to boost profitability

Think Like An Economist

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Product Positioning - How to Stand Out From the Competition

The more you can stand out, the more market power you have as a company. The main way that we try to differentiate between us and other specialty coffees isa through our different flavors offering. If i can only get an apple hill lotte in a beautiful space at milka, then simir can avoid price competition because no one else has that product.

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