Understanding Customer Segmentation for Decision-Making

Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for brands, and how is it useful if you can’t optimize against it?

CTC Director of Growth Strategy Luke Austin joins Richard on the pod this week to talk about the rollout of the Engaged Customers Audience and how you can harness it to get insight into customer LTV.

Show Notes:

• Want an easier way to source UGC? Streamline your process with SARAL’s chrome extension: ⁠http://getsaral.com/champions/ctc
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.