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11min chapter
The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet
The Reinvention of the Air Jordan: A Game-Changing Partnership
This chapter explores the creation of the Air Jordan 3, focusing on Michael Jordan's dissatisfaction with earlier designs and Tinker Hatfield's innovative contributions. It also examines the profound influence this sneaker had on celebrity endorsements and the growth of Nike in sports marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode