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The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century

The Best One Yet

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The Reinvention of the Air Jordan: A Game-Changing Partnership

This chapter explores the creation of the Air Jordan 3, focusing on Michael Jordan's dissatisfaction with earlier designs and Tinker Hatfield's innovative contributions. It also examines the profound influence this sneaker had on celebrity endorsements and the growth of Nike in sports marketing.

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