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Judy Greer on 'Reboot' — And Why Are There So Many Reboots, Anyway?

It's Been a Minute

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Are We in a Reboot Gull Right Now?

The idea that nothing is original is not original? That's absolutely true. I do feel like when I'm sitting in a movie theater and seeing a bunch of trailers, the trailers are full or dominated by ideas or concepts that have already existed. At this point, we really need to think of the Hollywood studios as IP warehouses. They're really in the business of collecting, storing, and figuring out ways to infinitely exploit the IPs that they own because they're infinitely exploitable,. It's intellectual property. And if you can sell something 9 million ways, that's pretty efficient for a business.

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