116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman
GTM Live
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Is This Right for This Audience?
One of the corps values that ive found is the level of segmentation that you're able to do after you do it. I think it's a, to be direct, i think it's amiss in a lot of b to b companies the pure phermographic segmentation that they put forward. What they had in common was not industry. Were all businesses that rely on repeat purchases. And what we were able to come up with eventually is this, the s and bees that were driving the most value.
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