S10E1: McKinsey First Round Case Interview Example (Singapore Art Museum)
Strategy Simplified
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How to Increase Profitability of Special Exhibitions
It's only if they're making money they can source funding called them right if they're profitable. So when you see funding we essentially mean how much money they have lying around to be able to organize these events. At the moment they do four special exhibitions per year each lasting for up to 11 weeks. One senior management member is evaluating the possibility of changing the frequency of posting special exhibitions to three special exhibitions peryear. Each one lasting 15 weeks. The reason is that two weeks are required to change display items between exhibitions.
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