
Machine Learning for Food Delivery at Global Scale - #415
The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)
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Optimizing Food Delivery in Diverse Markets
This chapter explores the strategies of a leading food delivery service as it adapts to smaller, economically varied cities, focusing on customer satisfaction and retention. It discusses complex logistics, the integration of machine learning for efficiency, and innovative solutions like Swiggy Maps to enhance delivery accuracy. Additionally, it addresses challenges in marketing spend allocation and measuring campaign effectiveness in a dynamic market landscape.
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