Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
The Yaag Project
00:00
How Do You Know if You Have a Better Mattress?
When he was a builder, his job was to help people move from one house to the next. But once he understood customers, he felt like an mover too. He sold 500 used houses and built 1,000 new homes in three years. His company changed its marketing so that it could sell more bottles of sleep aid Zekewill. It increased sales by almost 30%.
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