ZAP! The history of the microwave
Forever Ago
00:00
The Raytheon Raider Range Microwave Oven
The Raytheon Raider Range microwave oven was marketed as part of the futuristic lifestyle of the stylish rich bachelor. It cost about $3,000 back then and would be more than $33,000 today. Once other companies started making them, the prices went down. Advertising focused less on wealthy bachelors and more on busy housewives and working moms.
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