Don't scale the team until you have product market fit a, which is how this all works together. This gets into a little bit more than product market fit, an expanded version here,. A but basei product market, channel, model fit, a and t wwith this goes to show is like you can build a product that works really well for a market, but the model's busted, right? Maybe you're not charging enough, maybe you're charging too much. That has a lot of interplay with your channel.