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The Nonprofit Podcast - Ep 16 What’s in a Name? Branding Basics for Nonprofits

The Nonprofit Podcast

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How to Define Your Nonprofit Brand

The first thing that nonprofits can do is take a really close, hard objective look at their brand. As much as you love a logo with an elephant and a rainbow and a fighter jet next to it, maybe resonates with you. There's a very strong chance that it's not putting your missions best foot forward. Find someone who's got a completely fresh perspective,. asking what do you think of the brand. What is your perception? And if the if you change that person's perception, then you know your brand is Mr Mark.

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