The Power of Innovation in the Bond Film

Bond has always been about product placement, right? From the beginning. What you see in the later Bond are products that are there. Soon to be on the market. You know, they are unique but complete products. So you don't have to amend anything. But the guys that Q was based on, and they are two or three, they're really inventive people. I mean, it's a world war. They got shortage of this, that and the other. And Q has got to come up with just hundreds of little minox sub miniature cameras. Well, I think of the scene with Donald Pleasance and the great escape forging passports and making little trinkets and