Exploring the inspiring story of how a new CEO transformed a struggling company catering to plus size, moderate income black women, focusing on intangible values and emotional connections. The chapter discusses the challenges faced, unique positioning in the market, and the importance of leading with kindness during tough business decisions.
James Rhee is the former CEO of Ashley Stewart, a professor, entrepreneur, and the author of “red helicopter―a parable for our times: lead change with kindness (plus a little math).” Mary Long caught up with Rhee for a conversation about:
- An unlikely turnaround at a retailer serving plus sized, moderate income black women.
- Being kind versus being nice.
- When liabilities can become assets and vice versa.
- Real world goodwill versus the accounting version.
Companies mentioned: NVDA
Host: Mary Long
Guest: James Rhee
Producer: Ricky Mulvey
Engineer: Rick Engdahl
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