What Are Your Core Values?

Powell: I feel like figuring out values has always been one of those sort of nebulous things. And so, where I landed on that is, um, you know what you actually value by understanding what you don't value. In the research of core values, something is valuable only because it is scarce, because there's not a lot of it. A true core value is you are willing to sacrifice something substantial. It has a high cost, but that cost is worth it to you because you hold it so much.