How I Built This with Guy Raz cover image

Advice Line with Norma Kamali of Norma Kamali (2024)

How I Built This with Guy Raz

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Empowering Moms: The Legging Revolution

This chapter delves into the journey of launching a line of leggings specifically designed for women, focusing on mothers' needs and body diversity. It highlights the importance of authentic customer feedback, effective marketing on social media, and the strategic decisions necessary for business growth and funding. Additionally, it explores the challenges of wholesale distribution while emphasizing the significance of maintaining brand autonomy and understanding consumer behavior.

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