
Big data Vs granular insights -- Tom Wells // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Get Competitive Insights Into Your Search Engine Optimization Platform?
Tom, i appreciate you coming on the show and walking us through the way to take the big data sources and the larger landscape perspective. It's not just about how my web site is performing; it's how is my web site performing relative to the competition andrelative to the industry as a whole. You know, at the end of the day, when we think about setaptimisation, often we're in the trenches. We're thinking about keyword optimization. We'rethinking about individual page optimization, maybe some tachnical stuff as well.
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