5min chapter

UI Breakfast: UI/UX Design and Product Strategy cover image

BDTP. Virality & Word of Mouth with Gaurav Vohra

UI Breakfast: UI/UX Design and Product Strategy

CHAPTER

The Importance of a High Quality Product and User Experience

The viral nature of email tools just by definition because they're interacting probably blow check size meaning that you can cover really big amounts of people with your product. In our case, what we did early on was work through the full list of channels that we could spend time on from a growth and marketing point of view. The cool thing about picking channels like this is that's a set of channels that work really well with each other. They complement one another. They make each other more effective. Everything gets magnified and amplified to a greater degree.

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