FIFA's Sales Strategy Creates FOMO

The World Cup is coming up, and it’s going to cost a pretty penny if you are hoping to attend. Today on the show, we talk to NPR Senior Business editor and World Cup superfan about why the 2026 World Cup will likely be the most expensive in history and why even finding a ticket is more difficult. 

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For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.  

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