A lot of people think this program is a fitness program or they think it's a lose weight program that's not what this is. It's designed to help you develop the skills that will then help you become successful at whatever else is you decide to do. How many programs have you invested thousands of dollars in only to get minimal results in return? We need to learn how to execute regardless of how we feel. And the skills that I just mentioned before, like confidence, grit, self-belief, fortitude, endurance, perseverance, all of these skills are what make up the concept of mental toughness.