Content Marketing Institute - The Sweet Spot

We did one post the day for 11 years, folks. That's how we built 250 thousand subscribers. It took us 22 months of that kind of logging to really start to see significant return on investment. And we will do much better when we launch content marketing institute. We can absolutely use social media, but we want to do better and focus on subscribers as arche metric, not followers or fans. The same thing has happened to the new York times: They revolutionized their digital business model by moving from rented land to owned properties.