Navigating the Evolution of Instagram Reels

This chapter explores Instagram's journey in developing Reels, detailing its initial struggles and eventual transformation into a successful feature amid competition from TikTok. It examines the balance between data-driven strategies and bold decision-making, highlighting the importance of leadership and an impact-driven approach in large organizations. The discussion also covers the integration of generative AI and large language models, the challenges of innovation, and the strategic risks involved in product development.