Build a more human internet, w/Caterina Fake (Etsy, Kickstarter, Flickr, "Should This Exist?")
Masters of Scale
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The Importance of Scalability in a Networked World
Sally Kohn: I regretted passing on Etsy. She says it was pitched as handmade goods, which is the opposite of scale. "My mistake was not realizing that once you get to a network-connected world, that the... What business people call TAM total addressable market isn't significantly higher than you think," she says. But this latent potential is what makes catering so soft in the start.
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