How Cool Is Your Status?

i think we all, on some level, feel like under dogs, and so it sort of can be motivating to us. Companies are also extremely skilled at selling us things that are tied to a certain sense of identity. I remember this si set of ads that apple was running some years ago, where they basically suggested that people who bought max were hipper and cooler than people who bought pcs. They were basically saying, if you buy this kind of computer, it sends a signal of the kind of person you are. It's not so much about your status, but how how cool you are. An, i think being cool is also a form of status. You know, you want