S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev
Experiment Nation: The Podcast
The Benefits of Running a Test Early
The real world observed efficiency is 26 to 28, let's say. Half AB tests have 90% probability to detect a true effect of 6% or less. The average in DE is 11.3%. Suggesting a trend towards better power tests, becoming the normal professional.
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