Incentaprizes Are a Tool in Your Portfolio Mix

The Instari X prize had a ten fold increase. Ten million dollars spent on the purse. A hundred million dollars spent by the teams. So it's a way of attracting capital to leverage your philanthropic dollars. I'm out there now speaking to the Carnegie's and the Gates Foundation saying, Incentaprizes should be a tool in your portfolio mix. And to pick a number, I say ten percent of all the money you give away should be in the form of prizes.