How CRM can help pharma break barriers and transform customer engagement
Transforming Biopharma
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Transforming Customer Engagement in Pharma
This chapter explores the evolving vision for customer engagement in the pharmaceutical industry, emphasizing a centralized approach to understanding customer insights. The discussion highlights various barriers such as medical unmet needs and pricing issues, advocating for a shift towards comprehensive strategies focused on personalized patient interactions. By addressing these complexities, the chapter underscores the need for tailored solutions to achieve meaningful engagement and enhance brand success.
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