Welcome to season four of Off the Grid! Today I’m joined by everybody’s favorite brand scientist, N. Chloé Nwangwu of NobiWorks.

Chloé is here to talk about what brands are, why they matter, and how we can craft one that breaks past visibility biases.

This conversation is also an extension of our season three finale where I explored how to feel seen off social media. Because in this episode, Chloé explains how to actually be seen off social media — including why so many of us are underrecognized (not underrepresented!) and how to craft a circle of recognition that makes sure we’re actually seen and heard.

Here are just a few of the amazing things Chloé says in this conversation:

✨ All social media is interested in doing is farming and selling attention. It’s not interested in the process of visibility — which is gaining, maintaining, and translating attention.

✨ You are not social media’s client. You are their product.

✨ For some of us, it’s like we have an invisibility cloak on. So no matter what right moves we are making or how avidly we are participating in social media or the other tactics and strategies presented to us — we’re still doing that from underneath an invisibility cloak.

✨ You have to be the obvious choice before you make yourself an opportunity magnet. You don’t just want to be visible. You want to be noticed. You want to be remembered. And then you want people to be influenced by that memory to act. There’s a whole process.

I hope you enjoy this episode! And if you do, please send it to a friend, so they can enjoy the rest of season four, too!

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